Jeff Green is the Co-Founder and CEO of The Trade Desk, a digital advertising pioneer and one of the most successful technology companies of the 21st century.

Jeff’s success as a serial entrepreneur has been based on the application of data – both understanding how data can be applied to rethink time-honored business models and processes, as well as using data to figure out where market inefficiencies exist.

With DataPhilanthropy.org, Jeff and his team are bringing that same approach to understanding and addressing economic disparity. DataPhilanthropy.org believes that long-term inequality has many roots in disparity of opportunity. By applying data to those disparities, particularly in key formative areas such as education, the DataPhilanthropy.org intends to build successful, action-oriented and repeatable programs that help remove barriers to opportunity.

DataPhilanthropy.org will initiate, invest in and fundraise for programs that are verifiable with data, easily scalable and repeatable, and drive large scale activation and engagement.

Beginning in 2019, Jeff started collaborating with Cal State Channel Islands to understand why students, especially minority students, dropped out prior to graduation. Data suggested that a single drop/fail/withdrawal grade as a freshman dropped the graduation odds to 60%. Two such grades dropped the odds to 40%. To address this, Jeff invested in a pilot freshman intervention program, enabling successful upper classmen to mentor freshmen students to avoid those problematic grades. As a result, the school has seen a double-digit increase in graduation rates among mentors and mentees. Continued investment to scale this program across Cal State Channel Islands as well as a myriad of other organizations has touched many lives — and DataPhilanthropy.org’s work is just getting started.